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Standing on the northern side of the Sonoran Desert, in the aptly named ‘Valley of
the Sun’ Phoenix is one of the most popular cities in Arizona. Known for its
extremely sunny weather and related winter tourist trade, Phoenix has much to offer
visitors, with strip malls surrounding the downtown district. Now amongst
America’s largest cities, Phoenix is a true metropolis, with many striking high-rise
buildings in the city center, together with exceptional golf courses and impressive
resort areas nearby.

Many of the attractions in Phoenix are situated in the downtown district, the heart of
the city, where you will find notable restaurants, sporting venues and shops. Other
popular areas of the city include the business district, Old Phoenix, particularly
around Heritage Square, and the Glendale area, which is home to many of the city’s
main museums and numerous well-preserved, historical structures. The Mesa area
of Phoenix contains a number of shopping malls, whereas Scottsdale boasts resorts
and specialty shops. For entertainment venues and a vibrant nightlife, be sure to
head to Tempe, where you will not be disappointed.

Phoenix Tourism:

Tourism in the Phoenix area is well catered for, with many top attractions, a number
of which are particularly appealing to families. Ranging from historical ruins and
sights, to amusement parks and major shopping centers, Phoenix offers plenty of
things to see and places to go. Top attractions include the Castles and Coasters
theme park, the vast Phoenix Zoo, the historical St Mary’s Basilica, the prehistoric
Casa Grande ruins, Goldfield Ghost Town mining village, the Apache Trail, Piestewa
Peak walking trails and the Phoenix Mountains Park and Recreation Center, known
for its views of the famous Valley of the Sun.

The Phoenix area also contains its fair share of cultural museums and art galleries,
with notable attractions including the Arizona Science Center, the Hall of Flame Fire
Fighting Museum and the Scottsdale Museum of Contemporary Art. Phoenix offers
a range of festivals, which are held throughout the year, such as the Arabian Horse
Show in February, the Scottsdale Arts Festival in March, the September National
Public Lands Day Outdoor Recreation Fair, and the Way Out West Oktoberfest.

Phoenix Transport:

Interstates 10 and 17 provide good connections to a number of nearby cities, such
as Flagstaff. Many visitors to Phoenix choose to rent a car and this is one of the
best ways to travel around the city and neighboring areas. Public buses are also
heavily used and the Downtown Area Shuttle, better known simply as ‘DASH’,
connects many top tourist hotspots at no cost.

Close to the city’s downtown district, Sky Harbor International Airport (PHX) is an
important air hub and is connected to the city by shuttle buses and taxicabs. This
important international airport caters for many thousands of arrivals and departures
each day and offers good ground transportation options.

Phoenix Hotels:

Hotels in the Phoenix area are in good supply and hotel rates are often cheapest
during the summer months of July and August. Winter is a particularly pleasant
time to visit the city and accommodation becomes fully booked at the time of the
year.

Phoenix Shopping:

With many expansive shopping malls, which always feature air conditioning,
Phoenix is the perfect city for those who enjoy shopping. All kinds of shops are well
represented here, ranging from chain stores and department stores, to fashion
boutiques and independent retailers. Many of the city’s main shops are
concentrated in the Biltmore and Scottsdale districts.

Phoenix Restaurants:

Southwestern cuisine has long been popular in Phoenix, with more international
offerings available throughout the city. Restaurants offer a varied choice of food,
although the many notable steakhouses are a must. Clustered in the city center and in the older areas of Biltmore and Scottsdale, a number of eateries and bars can also
be found in the lively University area.

Phoenix Weather:

Standing in the Sonoran Desert, Phoenix offers predictably sunny and hot
temperatures, with over 300 days of sunshine each year. Many people choose to
visit the city during its warm winter months, particularly during January through
March, when temperatures average 13

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A Hungarian right-wing party has expressed its deep shock and concern following the revelation in the Hungarian press that the state-funded Magyar Turizmus Zrt, together with several foreign-owned Budapest hotel chains, is planning to launch a campaign in the autumn which hurts the feelings of millions of Hungarians.

The main lure of the campaign is to attract foreign tourists to Hungary providing four nights’ accommodation for the price of three. The party have vigorously protested about choice of the name for the campaign:

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If you are in ANY type of tourism business, read this article if you want to
learn the secrets used by this rafting tour operator that yielded them
huge increases in sales and profits in a SUPER competitive
marketplace.

It doesn’t matter if you are a small B&B or promoting an entire country,
this case study we’ll share in two parts will give you a road map of
succes, lower your tourism marketing costs and help you avoid costly
mistakes.

———– Brief history of Company———–

Whitewater Excitement, Inc. (WWE) was founded in 1978 providing river
rafting trips on the South Fork of the American River in Northern
California, 3 hours east of San Francisco. WWE was one of the early
rafting companies in this region without much competition. Over the past
25 years, the area has become very competitive with over forty rafting
companies on the same rivers. WWE business had gone up and down
over the years, trying to move ahead but with little success.

The following is an outline of the major tourism marketing, E-marketing
and communications changes and strategies Adventure Business
Consultants (ABC) planned and managed for the 2003 & 2004 season
and the specific rewards that have been harvested WWE’s efforts.

—- Tourism Marketing Communications Improvements ——

The first and most important step was to modify WWE’s marketing
message (words) to showcase their many years of experience, their
professionalism and thousands of guests they have had. The marketing
message (copy) and graphic changes were made to create higher
consumer confidence, sense of safety and to distinguish them from their
many competitors. WWE also enhanced an existing “5 Star - Satisfaction
Guarantee” program and with a new corresponding “Satisfaction
Guarantee” icon to showcase WWE’s commitment to quality, safety and
customer service.

All the new copy (copy = words) and graphic changes in WWE’s
marketing message were applied to their primary marketing materials:
color brochures and web site, www.WhitewaterExcitement.com. The
strategies outlined below to increase prospects, would have done little
to increase sales, if WWE had not also improved WWE’s marketing
message at the same time.

To help structure their new marketing communications, WWE used the
guide; Tourism Marketing Success http://www.AdventureBizsuccess.com/tourismmarketingbook.php

If your marketing communications addresses the needs and
questions of your prospective visitor quicky and concisely, you’ll get
more more calls and e-mail and you sell more trips.

—————— E-marketing ——————-

Web Sites, Search Engine Optimization, E-newsletters & More

With the intention of earning more targeted and qualified traffic, ABC did
a detailed analysis of the key word phrases most frequently used in top
search engines and directories by prospective river rafters in California.
Seven key word phrases were integrated into the 2/03 launch of a new
river rafting themed web site, California-River-Rafting.net. In spite
of high competition, this site has yielded high ranking and tremendous
traffic. This strategy alone grossed a 24 to 1 return on investment of new
sales in 2003 and 2004.

WWE also created an opt-in (voluntary self-registration) E-mail
newsletter sign up form with automated E-mail address database
acquisition on the web sites. The goal has been to gather as many
qualified prospects as possible to send our HTML formatted E-mail
newsletter “California River Rafting News & Specials”. E-mail sign ups
more then tripled.

E-mail newsletters will allow you to consistently reach out consistently to
prospective clients at a lower cost - all contributing to increased sales. If
you don’t have a opt-in e-newsletter sign up conspicuously on your
website, start one immediately.

Look to Part II for the other strategies successfully implemented by this
California rafting tour operator that has him smiling all the way to the
bank.

Since 1994, Tim Warren, author of Tourism Marketing Success and
founder of Adventure Business Consultants, has helped dozen’s of
ecotourism, adventure travel, nature and cultural tour operators, travel
agents, destinations, tourism associations and boards around the world
with training, consulting and creating exceptional marketing material.
For Free periodic News, tips, tools and specials that you can use to
increase your travel business success. — Tourism Marketing Business
Success - http://www.AdventureBizsuccess.com

800-707-7570

SKYPE: adventureguy

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